Frontnode started with a logo and ended up on a football jersey

It Was Supposed to Be a Simple Project

A clean, modern design to represent a brand in the complex world of crypto—that’s all it was meant to be. That morning, between a cup of coffee and a few sketched ideas, the logo was born. But I had no idea where this little design would eventually end up.

An Idea Born Behind a Screen

The creative process was instinctive: a few shapes, some trials, and the goal of crafting something meaningful for Frontnode. The objective was clear—design a logo that speaks to both tech enthusiasts and newcomers to the crypto world. At that moment, I thought I was just completing a professional task. But as is often the case, reality had bigger plans.

A Logo on a Jersey? Really?

Fast forward to this year: I find out that the Frontnode logo has been printed on the jerseys of a small football team in Estonia. Yes, the same logo I designed on a quiet morning. Seeing it go from my screen to a football field was surreal. It’s like all that abstract work for a digital brand suddenly became incredibly tangible.

It’s Never “Just a Logo”

This kind of experience reminds me that every project has unexpected potential. When I created this logo to represent a crypto platform, I never thought it would live beyond a website. And yet, here it is, printed, worn, and seen by people in a completely different context. It’s proof that a small project can have a much bigger impact than we ever imagine.

Where Design Meets Real Life

Design is a journey—you never know where your ideas will take you. Thinking back to that morning when I drew this logo, I never would have guessed it would one day be running on a football field, worn by an Estonian team. And that’s what motivates me in this line of work: turning simple ideas into something that can have a real life in the physical world.

Photo credits: Imre Pühvel, Liisi Troska, Reigo Teervalt