Frontnode

Overly simple to buy and trade Bitcoins.

Frontnode is a company based in Estonia offering a secured a easy way to buy Bitcoin online. Built with the fondamental idea to make Bitcoin accessible to everyone with a simplified user interface that focus on the essential: buy, sell and transfer Bitcoin. That’s it.

Frontnode logo

Frontnode logo

Product Design

Frontnode design system

Logo on a football jersey!

Based in Estonia, operating across all Europe.

With its secured sign up and login solution, Frontnode is a Bitcoin platform accessible in all Europe. The company was established in 2019 by an international team of Bitcoin technologists, lawyers and auditors. Frontnode puts a strong focus on security and compliance, and we wanted this to reflect in the design approach of the brand.

Main directions for this project

  • Simplicity in the user experience to buy, sell and trade Bitcoin
  • Design illustrating the solidity and trustworthiness of the brand
  • Build campaigns and design for advertising

Designing a crypto dashboard for Estonia and Europe

Crypto dashboards have been a major focus for designers in recent years. When we got the opportunity to work on Frontnode, we saw the challenge as more than just creating another trading platform—we aimed to craft a state-of-the-art Bitcoin exchange built for the European market, starting with Estonia. Built together with the white label solution of Blockforia, it shares some similarities in the design system.

  • Flexible design system
    We redesigned every UI component to align with the new brand identity while ensuring flexibility. The system was built to be adaptable, allowing Frontnode to be used as a white-label solution if needed. This meant that key design elements could be easily customized to fit different branding requirements.
  • Improved User Experience
    Refreshing the interface wasn’t just about aesthetics—it also meant improving the user experience. Instead of starting from scratch, we used the existing platform as a blueprint and refined the user flow to make interactions smoother and more intuitive.
Visit Frontnode website angle-right-white

Adapting for multiple user flows

With Frontnode operating in multiple markets, we had to consider different user behaviors and technical requirements.

  • The login and payment flows were tailored for Estonia and the Nordics, ensuring compliance with local banking systems.
  • We adapted onboarding processes to align with financial regulations across Europe.
  • The platform was designed to handle future integrations with other markets as it scales.

By combining strong UI foundations, a refined UX, and localized user flows, Frontnode is built to offer a seamless and scalable crypto trading experience for Estonia and beyond.

Designing for JCDecaux billboards

Advertising in public spaces requires a different approach than digital design. The goal was to create bold, high-impact visuals that could grab attention instantly.

  • We adapted Frontnode’s branding to large-scale outdoor formats, ensuring strong readability at a glance.
  • The design focused on simple messaging, clear typography, and striking contrasts to make an impact in high-traffic areas.
  • Placement strategy was key—we worked with JCDecaux Estonia to ensure the ads were positioned in key locations to maximise visibility.
Brand Strategy

Frontnode on the football field

When Tartu Tammeka, one of Estonia’s well-known football clubs, took the field with Frontnode’s logo printed on their jerseys, it marked another step in bringing the brand to life.

  • The challenge was ensuring the logo adapted well to fabric printing, maintaining clarity and contrast.
  • We worked with production teams to get the right placement, size, and color adjustments for maximum visibility on the jerseys.
  • The sponsorship aligned with Frontnode’s positioning—supporting local sports while reinforcing brand recognition in Estonia.

By extending the brand into public advertising and sports sponsorship, Frontnode strengthens its position—not just as a digital-first fintech, but as a trusted name in the real world.

So let’s make something great together.

We love to partner with ambitious people and bring their projects to life.

Book a call btn-arrow

Or contact us here.
We’ll get back to you within 24 hours.