How I designed the visual identity of Omnimatrix
Here’s a project I’m particularly proud of: the visual identity and branding for Omnimatrix. Omnimatrix is a forward-thinking fintech company focused on cryptocurrency solutions. The team behind it shares a bold vision: to challenge the status quo and drive change in an industry often stuck in its ways.
With this project, I was given complete creative freedom—what we call “carte blanche.” For a designer, it’s the ideal setup to unleash creativity fully. Here’s how it all came together.
Started off with the logo
When I joined the Omnimatrix project, the logo already existed as a basic wordmark. My first step was to enhance it by adding pixel details and updating the color palette. This gave the logo a techy, glitch-inspired vibe, which became the foundation of the entire branding.
Even the name “Omnimatrix” evokes something abstract, futuristic, and slightly disruptive. With “matrix” in the name, I leaned into the idea of breaking out of the norm—escaping “the matrix.” This mindset guided the entire brand identity direction: bold, daring, and designed to stand out.
Moodboard and inspiration
Moodboards are a key part of my process. They help consolidate ideas and inspiration into a cohesive vision. For Omnimatrix, I drew from:
Video games, art, and interfaces
- The video game Watch Dogs 2 was a major inspiration. Its vibrant animations and bold visual direction felt fresh and exciting, which is what I wanted to infuse into the brand—buggy animations that clash with the seriousness of the crypto industry.
- I was also inspired by the website for TakeProfit, featured on Curated.design. Its dark user interface and collage-style visuals struck the right balance between tech and creativity, which I blended with the Watch Dogs 2 aesthetic.
Bring the brand to life through video
To truly capture the brand’s essence, I created a series of video clips. The videos became the heart of the branding, illustrating Omnimatrix’s disruptive energy.
Textures, Glitches, and Motion
I used buggy textures, glitchy TV effects, and loops to create a hypnotic, deconstructed atmosphere. Visual elements came from sources like YouTube, Pinterest, and Cosmos, all aligned with a vintage hardware aesthetic. These visuals reflect the evolution of technology and reinforce Omnimatrix’s position as a disruptor.
Different story in each clip
I produced six clips, each telling a different part of the Omnimatrix story. A common thread runs through all of them: the famous Steve Jobs’ Secret of Life video from the Santa Clara Valley Historical Association. This added a philosophical layer to the branding, emphasizing the bold, visionary mindset behind Omnimatrix.
I have split the story in different clips that you can look at on my Instagram page for END Agency where all the edits are published.
A website design to merge everything
The final step was creating a website design that tied all the elements together. The goal was simple: showcase the visuals in the most impactful way while maintaining a clean, user-friendly design.
The result is a mix of everything the clips displayed, even having the final edit displayed right on the landing section.
Key Features
- A dynamic moving background with a “matrix” pattern, symbolizing the restless energy of a team determined to disrupt the industry.
- Collages of images and sketches from the moodboard, creating a messy yet vibrant aesthetic.
- References to finance, with 80s and 90s stock market video clips that evoke the high-energy, transformative periods of financial history. These moments parallel Omnimatrix’s ambition to drive similar change in the fintech space.
The world of finance takes a big spot in the branding of Omnimatrix. Even though the company isn’t directly related to it, we thought it could be good for the culture to use it as a reminder of this crazy atmosphere which was the heart of major changes in financial institutions, just like Omnimatrix aim to do today.
The website of Omnimatrix was designed and built on WordPress.
Working on Omnimatrix was a unique experience where I was trusted to push my creativity without limits. From enhancing the logo to creating videos and designing the website, every element reflects the bold, disruptive ethos of the brand.
Today, I continue to work with Omnimatrix on various projects, including fintech product design and new branding initiatives. It’s exciting to help shape a brand that’s unafraid to challenge the norm and redefine its industry.
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