Omnimatrix

Operating at the Heart of Finance

Omnimatrix is a forward-thinking fintech company focused on cryptocurrency solutions. The team behind it shares a bold vision: to challenge the status quo and drive change in an industry often stuck in its ways.

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Logo with background

Merchandising

Moodboard

Branding elements

Floppy disk, cause why not?

People at Omnimatrix describe themselves as the following

“We are the disruptors, the ones who see the world not as it is, but as it could be. The ones who ask *why not* when others say *impossible*. We live on the edge, embracing the unknown, because we know that’s where true innovation happens.”

Key ideas for this brand identity design were

Move fast, break things
Challenge the status-quo
Inspire people
Create foundations for a deeper culture
Position Omnimatrix as something bigger than just a tech company.

For Omnimatrix, we wanted to go beyond simply saying, “We operate in the fintech industry.” The brand needed to reflect our mindset, our ambitions, and the kind of people who are driven to change the world—and why they choose to work with us. END Agency brought this vision to life with a bold, dynamic visual identity that captures who we are: doers, challengers, and problem-solvers. If others think it’s impossible, that’s exactly where we step in.

Erling Løken Andersen

Founder

First edit

Followed by another one

Ending by an introduction to the final script

Website design

The design for this website needed to encompass all the elements of the branding, including tone of voice, values and mission, while showcase it the best possible way. The result is a radical design, breaking conventions and going out of the established rules. Kind of like what Omnimatrix is doing on a daily basis.

Animations
The website needed to be vibrant and dynamic like the branding was built
Video edits
The clips we made take all the light in the branding of Omnimatrix. They needed to be present everywhere on the site
Simple layout design
Visuals we used are crazy enough to not make the website boring, so we went for a rather minimalist approach for the page’s structure.

Visit Omnimatrix website

Brand identity

This was the main delivery: a vibrant brand identity, tailored for the future and with this intriguing aspect that would get better wonder “What is this…?”

Key elements for the branding

Visuals from different sources
We really took everything we found inspiring for us. There is a lot of our personal tastes in this branding we must admit, but it turned out to be exactly what fitted for Omnimatrix. From video games (Watch Dogs 2) to paintings (Bjarne Melgaard, Paul Insect), we took a bit of everything to create these crazy collage.
Inspirations from visionaries
Steve Jobs, Jeff Bezos, Richard Branson, Elon Musk, Mark Zuckerberg… Innovators, doers, challengers that inspire other tech companies to follow their path and understand what’s their magic formula. They inspire us to follow their hunger for success and challenge the status-quo in everything they do.
Collab with Metabrand for the logo and original direction
We took over the initial work of Metabrand with Omnimatrix logo to inject more elements in this branding and create this mix of old and new elements in this brand identity.

So let’s make something great together.

We love to partner with ambitious people and bring their projects to life.

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