Lea bank

Upgrade a Norwegian brand for international markets

We worked on Lea bank initially called “Brabank”, back in 2021 for a complete rebranding. After going through almost 100 names suggestions, 10 different brand directions, we settled on the ones you’re about to discover.

Lea bank

Lea bank icon logo

Credit card design

Financial report cover design

Taking inspiration from its Scandinavian roots

Lea Bank originates from Easybank, a consolidation of several online banks merging under one unified identity. With years of experience in the industry and a strong presence in the Nordic market, the company is looking to scale even further.

The bank specializes in consumer loans, refinancing solutions, and savings accounts. Now, they’re ready to take the next step—expanding into new markets and developing additional financial products to reach a broader audience. With a solid financial position, they see this as the perfect time for a rebrand.

Main deliveries for Lea bank

  • Brand identity & naming
    New name, logo, typography, color palette, and design system.
  • Brand guidelines
    Comprehensive document for consistent brand application.
  • Website design
    Full UI/UX for desktop and mobile, handed off to the dev team.
  • Print & physical assets
    Roll-ups, banners, office signage, business cards, and marketing materials.
  • Implementation support
    Refinements, brand rollout assistance, and collaboration with internal teams.
  • Credit card design
    Lately, Lea bank came back to us asking for a credit card design to be used across digital payment solutions like Apple and Google Pay

Brand identity delivery for Lea bank

The rebranding of Lea Bank started with defining a strong, modern, and scalable brand identity. Our goal was to create a visual system that reflects the bank’s ambitions while ensuring consistency across all platforms. From the logo design to the color palette and typography choices, every element was carefully crafted to support the brand’s growth and international expansion.

Key brand identity deliverables:

  • New name & brand concept
    Transition from Brabank (Easybank) to Lea Bank with a fresh identity.
  • Logo design
    Multiple variations (primary, secondary, monochrome, horizontal, vertical).
  • Color palette & typography
    Defined to create a recognisable and cohesive brand.
  • Brand elements & iconography
    Supporting visuals for digital and print use.
  • Brand guidelines
    A detailed document to ensure consistent usage across all platforms.

So let’s make something great together.

We love to partner with ambitious people and bring their projects to life.

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