Google Stitch: impressive, but who is it really for?

Stitch lets you create interfaces with a simple prompt. That’s it. Tell it what you need—a homepage for a meditation app, a pricing page for a SaaS tool, whatever—and in seconds, it gives you a complete UI. You can even adjust fonts, colors, border radius, theme (dark/light), and instantly copy the result to Figma. It’s fluid. It’s fast. And it’s… fine.

Let’s be real though: the design output isn’t revolutionary. You’ve seen these UIs a thousand times. They’re clean, decent, usable—but generic. This isn’t some next-level creative breakthrough. It’s reference-grade material, built by training on everything that’s already out there. But that’s exactly what AI is good at: repackaging the familiar, not inventing the future.

The real winners with Google Stitch: non-designers

Here’s where it is a game changer: for people who aren’t designers. If you’re a founder, marketer, or dev trying to sketch out a product idea, you can now skip the designer entirely (at least at the start). Stitch lets you go from “idea” to “clickable layout” in a few seconds. Pair that with a no-code builder like Framer or Figma Sites, and boom—you’ve got a live website.

For quick landing pages, static content, or concept demos, this is more than enough. And this is only the beginning—tools like Stitch will absolutely evolve to handle more complex UI logic, states, and interactivity. Just look at what Figma Make and Loveable are already doing.

For designers: it’s just a better moodboard

Designers won’t be using Stitch to ship final UIs. But to break the blank page syndrome? 100%. It’s a solid way to generate initial layouts, steal ideas, and get inspired. Think of it like a hyper-efficient moodboard or pre-built wireframe.

But here’s the catch: tools like this always start free, then slowly move to paid. One more subscription. One more recurring cost. And in a landscape already flooded with AI tools, the real challenge isn’t using the best one—it’s picking which one’s actually going to stick around. We’ve gone from a few AI tools three years ago to hundreds today.

And that’s the risk with Stitch. Google is notorious for killing products. Remember Google Web Designer? Google Domains? Inbox? RIP. If you’re building your workflow—or worse, your business—on something like Stitch, you’d better have a backup plan the day Google sunsets it.

What would actually be next level?

Here’s what I’m really waiting for: when I can push a desktop layout into a tool like Stitch and say, “Now generate the mobile version.” Or “Make it dark mode.” That’s the kind of workflow extension that would change the game. Not more generic UIs from a prompt—but actual multi-platform automation from an existing design. And yes, we’ll see that soon enough—maybe even directly inside Figma or Framer.

Until then, Stitch is a smart toy. A great starting point. But for now, it’s not replacing real design work—it’s just making it easier to fake it.

However, I’m not taking my designer job for granted: I know we’ll need to adapt and evolve to new markets. I’m well aware that I might not be able to do the same thing I’m doing today in 10 years. These new tools being launched remind me of that and push me to rethink the way I work and how to make my activity long term.